IS THE AMAZON FIRE PHONE THE ULTIMATE SHOWROOMING MACHINE? – RETAIL CUSTOMER EXPERIENCE (BLOG)

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    Is the Amazon Fire phone the ultimate showrooming machine?
    Retail Customer Experience (blog)
    The iPhone 6 and iPhone 6 Plus have been the primary focus of the smartphone world since their recent announcement. Lost in the shuffle of pageviews was the news that Amazon was dropping prices on its Fire Phone, as low as $0.99 with a 2-year contract.

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