FIRE PHONE: WILL AMAZON’S COSTLY GIMMICK CATCH ON OR FLAME OUT? – WALL ST. CHEAT SHEET

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    Wall St. Cheat Sheet
    According to the teardown analysis of the Fire phone done by IHS, Amazon did a good job of staying in the so-called “sweet spot” of hardware costs with a bill of materials (BOM) of $201. Including the estimated manufacturing expense of $4, the total …

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